WagWorld 1 Page Business Plan
Overview
WagWorld has a clear business objective to promote a fun, safe, nurturing, and healthy environment for dogs to run, chase, and play. These services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
WagWorld has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is finding a safe place pet parents trust where their dogs can get the exercise they need, opportunity to socialize and play with other dogs, or just rest in a comfortable and controlled setting. This is a critical issue for our selected target market of pet parents who have disposable income and the desire to provide quality care for their dogs while they are at work or are out of town.
The Value Proposition
WagWorld is uniquely positioned to deliver value to pet parents who have disposable income and the desire to provide quality care for their dogs while they are at work or are out of town. "WagWorld will provide superior professional pet care in a safe and stimulating environment." In order to deliver on this value proposition, WagWorld's knowledgable and well trained staff will build positive rapport and trust by open communication with pet parents. WagWorld will also offer one on one training for dogs and pet parents in need. WagWorld off-leash outdoor water park will be one of a kind. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the doggie daycare market. We consider our key competitors to be: Lucy's Doggy Daycare & Spa, Home Away From Home, Camp Bow Wow, Barkspace, Pawderosa Ranch, Animal Heights Kennel Club, and Fetch! Pet Care. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Lucy's Doggy Daycare & Spa, Home Away From Home, Camp Bow Wow, Barkspace, Pawderosa Ranch, Animal Heights Kennel Club, and Fetch! Pet Care by our well trained staff, professional pet care, stimulating environment, competitive rates, one on one training, and an off-leash outdoor water park.
Key Strategies
Over the next 6 months our focus will be to use the social media to market WagWorld and develop good rapport with customers by providing quality care for their dogs. This task will be undertaken in the context of our broader strategy to expand into a new service by providing an off-leash outdoor water play park. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 1. Obtain 50 customers 2. Retain 45 customers 3. Expand to include an outdoor off-leash water park
About this document
fun, safe, nurturing, and healthy environment for dogs Business Plan
This document was created by Yvonne of WagWorld using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment