walk of fame - bridal boutique 1 Page Business Plan
Overview
The brooch!- bridal boutique has a clear business objective to distribute wedding gowns products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The brooch! - bridal boutique has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as lack of luxurious wedding gowns at affordable prices. This is a critical issue for our selected target market of Brides.
The Value Proposition
The brooch!- bridal boutique is uniquely positioned to deliver value to our Brides. "The brooch!- bridal boutique will sell the most luxurious and unique wedding gowns at affordable prices for every Bride." In order to be deliver on this value proposition, our unique sense of elegance and glamour is not considered an additinal price for our brides. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the wedding gowns market. We consider our key competitors to be: Tules y novias, the bridal shop and online stores around the world . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Tules y novias, the shop, online stores around the world by offering recycle old style-brand new wedding gowns with the highest quality in fabrics adorned with venice lace, antique rose lace, hand embroidery, delicate beadin and sparkling Swarovski crystals; modify in modern styles at affordable prices.
Key Strategies
Over the next 6 months our focus will be to create recycle detailed, glamorous and unique styles. This task will be undertaken in the context of our broader strategy to expand into green wedding design. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: create awarness and conscious in green design practices for luxurious weddings, share key points with our valuable Brides about green practices throughout the wedding plan process; and distribute recycle new/old styles around the country.
About this document
wedding gowns Business Plan
This document was created by Fernanda of walk of fame - bridal boutique using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment