Distinctive Things 1 Page Business Plan
Overview
Distinctive Things has a clear business objective to develop, produce, promote and distribute Personalised clothing products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Distinctive Things has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to provide high quality personalised gifts/products at competitive prices. This is a critical issue for our selected target market of Families and friends of people with babies, pets and of couples getting married..
The Value Proposition
Distinctive Things is uniquely positioned to deliver value to Families and friends of people with babies, pets and of couples getting married.. "Distinctive Things will Provide top quality items, personalised to the customers specifications at a good value price." In order to be deliver on this value proposition, we Our products are high quality, personalised for the customer, creatively packaged and excellent value.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Personalised clothing market. We consider our key competitors to be: Boots, sellers on eBay and Etsy and some high street and Internet boutiques.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Boots, sellers on eBay and Etsy and some high street and Internet boutiques. by We offer in a single gift box what other businesses offer separately. We also offer the same items individually..
Key Strategies
Over the next 6 months our focus will be to Establish an online store. This task will be undertaken in the context of our broader strategy to Expand into new lines. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Internet store Obtain 100 customers Obtain 250 customers
About this document
Personalised clothing Business Plan
This document was created by Darren of Distinctive Things using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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