Green Flowers 1 Page Business Plan
Overview
Green Flowers has a clear business objective to develop, produce, promote and distribute Medical Cannabis products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Green Flowers has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for great quality medicinal cannabis. This is a critical issue for our selected target market of medical cannabis patients.
The Value Proposition
Green Flowers is uniquely positioned to deliver value to medical marijuana patients. "Green Flowers will deliver great quality meds to our patients." In order to deliver on this value proposition, our volunteers offer excellent customer service and are knowledgable about the products we offer. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Medical Cannabis market. We consider our key competitors to be: cannabis clubs all over San Diego county. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with cannabis clubs all over San Diego county by providing of the line strains, variety of medications, and a knowledgable staff.
Key Strategies
Over the next 6 months our focus will be to develop a larger selection of quality meds. This task will be undertaken in the context of our broader strategy to expand our delivery service area. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Hire new drivers launch BOGO deals expand hours of operation
About this document
Medical Cannabis Business Plan
This document was created by Catherine of Green Flowers using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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