Loose Vending PO 1 Page Business Plan
Overview
Loose Vending PO has a clear business objective to distribute Wood Fired Pizza Oven products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Loose Vending PO has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a need for wood fired food for home eating and home entertaiment as well as restaurant resale. This is a critical issue for our selected target market of households and small businesses with above average income.
The Value Proposition
Loose Vending PO is uniquely positioned to deliver value to households with above average income. "Loose Vending PO will provide high quality yet cost effective wood fired pizza ovens." In order to deliver on this value proposition, our unique thermal compound imported from Italy has been engineered to impeccable standards and is of a far superior quality to those manufactured locally. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Wood Fired Pizza Ovens market. We consider our key competitors to be: Jet Master and Cross Refractories. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Jet Master and Cross Refractories by utilising a specialised high heat resistant thermal compound based on excellent quality at best market price.
Key Strategies
Over the next 6 months our focus will be to start an email and sms marketing campaign. This task will be undertaken in the context of our broader strategy to begin manufacturing the product as opposed to just distributing it. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To reduce overall costs, To sell 100 + ovens and to begin manufacture as well as distribute the ovens.
About this document
Wood Fired Pizza Ovens Business Plan
This document was created by Hassan of Loose Vending PO using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment