Solutions 4 Tax Ltd 1 Page Business Plan
Overview
Solutions 4 Tax Ltd has a clear business objective to deliver accountancy and taxation services. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers whilst maintaining the strong relationships held with our existing clients. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated This. Our long term objective is to build a clear customer acquisition process.
The Customer
Solutions 4 Tax Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem of requiring a friendly, proactive and approachable accountant who has the ability to explain things in plain English.. This is a critical issue for our selected target market of small and medium sized businesses.
The Value Proposition
Solutions 4 Tax Ltd is uniquely positioned to deliver value to small and medium sized businesses. "Solutions 4 Tax Ltd will provide a service that is friendly and proactive, with regular in year reviews to help our customers achieve their goals." In order to deliver on this value proposition, we offer the latest cloud based bookkeeping systems that means that along with our clients we have access to real time financial data. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the accountancy and taxation services market. We consider our key competitors to be the local accountancy practises operating within the Alftreon/Ripley area.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with our competitors by keeping up to date with the latest technological advances in the industry, enabling us to offer our clients the best service possible.
Key Strategies
Over the next 6 months our focus will be to develop and implement a marketing strategy. This task will be undertaken in the context of our broader strategy to work on maintaining strong client relationships. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Increase client base to 60 clients - Move into offices - Taking on another member of staff.
About this document
accountancy and taxation services Business Plan
This document was created by Sarah of Solutions 4 Tax Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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