Brewfesta 1 Page Business Plan
Overview
Brewfesta has a clear business objective to develop, produce, promote Fun, Exciting Event services. These services have been developed over 20 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Brewfesta has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as feeling overwhelmed or stressed from the hassle of organizing events. This is a critical issue for our selected target market of event organizers for organizations or various groups.
The Value Proposition
Brewfesta is uniquely positioned to deliver value to anyone organizing an event. "Brewfesta seamlessly reduce costs and stress for our clients. We are the best at creating fun, exciting events." In order to be deliver on this value proposition, we utilize our innovative approach without losing quality and we inspire confidence in others, to get the job done. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within Events and Entertainment market. We consider our key competitors to be: Green Mountain Concert Services and Brew Fest Partners. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Green Mountain Concert Services and Brew Fest Partners by Locally owned and operated. We treat our clients like family.
Key Strategies
Over the next 6 months our focus will be to multiply the the number of festivals we produce. This task will be undertaken in the context of our broader strategy to Become an instantly recognizable brand. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: an annual Biker's Wine and Beer festival Become a major brand Be the source to go to for festivals and events in the Valley.
About this document
Fun, Exciting Events Business Plan
This document was created by Janette of Brewfesta using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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