J&S Domestics 1 Page Business Plan
Overview
J&S Domestics has a clear business objective to promote Domestic cleaning service services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
J&S Domestics has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Consistent custom and reliable payment. Also accounts and book keeping. This is a critical issue for our selected target market of Working families, elderly and also more commercial clients e.g rented properties, student accomodations and offices etc.
The Value Proposition
J&S Domestics is uniquely positioned to deliver value to elderly, working families and businesses around newer built areas. "J&S Domestics will provide a professional thorough service, catering to individual needs of our customers, with affordable and competitive rates.." In order to be deliver on this value proposition, we cover a wide range of Nottingham, and no job is to big for us we would throw ourselves into anything. Making sure we put our all into any job we go into. We focus on the clients specific unique requirements.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Domestic cleaning service market. We consider our key competitors to be: Mums helping hand, prestige maids, homemaid cleaning.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mums helping hand, prestige maids, homemaid cleaning. by maintaining a strong understanding of our clients needs and expectations. having a positive rapport and good communication system ensuring we're constantly providing the best service.We have extremely reasonable competitive rates, and also cover a wide range of the Nottingham area. rather then being based in a specific district..
Key Strategies
Over the next 6 months our focus will be to Excel in advertisement, and be confident in knowing, we're using initiative to constantly spot a gap to fill in the market. Also taking up any opportunity which arises for new promoting and advertising.. This task will be undertaken in the context of our broader strategy to Ensure all our customers are given the best possible service, in the hope of expanding by word of mouth through satisfied clients. Maybe at this point hopefully we will be in a position to expand and put other projects on the side into the business. Aiming now for a company with a diverse range of services. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Focus on advertisement, Introduce a discount to current clients for recommendation, and then considering taking on staff to allow expansion.
About this document
Domestic cleaning service Business Plan
This document was created by Simone of J&S Domestics using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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