Strut your stuff inc 1 Page Business Plan
Overview
Strut your stuff inc has a clear business objective to produce Handbags products. These products have been developed over 2.5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Strut your stuff inc has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Obtaining quality, well crafted purses at affordable prices.. This is a critical issue for our selected target market of Women under age 60.
The Value Proposition
Strut your stuff inc is uniquely positioned to deliver value to Women under age 60. "Strut your stuff inc will We provide you with products that will boost your confidence.." In order to be deliver on this value proposition, we My products are chic, elegant and multifunctional. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Handbags market. We consider our key competitors to be: Fossil, Michael kors, Louis vuitton. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Fossil, Michael kors, forever 21 , Louis vuitton by Handmade & authentic leather products.
Key Strategies
Over the next 6 months our focus will be to Market handbags in large retail stores such as Nordstrom and Macy's. This task will be undertaken in the context of our broader strategy to Create new designs for handbags, wallets and diversify into evening bags.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Receive an order for 100 purses Obtain 100 customers Receive orders from specialized boutiques
About this document
Handbags Business Plan
This document was created by Gifty of Strut your stuff inc using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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