Your Dog Walker 1 Page Business Plan
Overview
Your Dog Walker has a clear business objective to offer dog walking services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to successfully launch this new business.
The Customer
Your Dog Walker has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for busy or incapacitated people to have their dogs walked. This is a critical issue for our selected target market of dog owners.
The Value Proposition
Your Dog Walker is uniquely positioned to deliver value to Dog owners. " If you are unable or unwilling to walk your dog, we'll do it for you." In order to be deliver on this value proposition, our dog walkers are experts at handling all types and sizes of dogs, including those with behavioural issues. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the dog walking market. We consider our key competitors to be individual dog walkers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with individuals by having trained, insured, expert dog walkers.
Key Strategies
Over the next 6 months our focus will be to launch the business. This task will be undertaken in the context of our broader strategy of doubling the net profit. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch the business, obtain 50 customers, become profitable.
About this document
We walk your dog Business Plan
This document was created by Bunty of Your Dog Walker using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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