Long Photography 1 Page Business Plan
Overview
Long Photography has a clear business objective to develop, produce, promote and distribute Photographs and photographic services products and services. These products and services have been developed over 2 Months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Long Photography has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as There are few to no pro level photographers covering school events.. This is a critical issue for our selected target market of Parents and students.
The Value Proposition
Long Photography is uniquely positioned to deliver value to Parents and students. "Long Photography will Capturing professional images of your kids and their activities." In order to be deliver on this value proposition, we We have the gear, the access, and the skill. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Photographs and photographic services market. We consider our key competitors to be: Ted Parker Photography
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ted Parker Photography
by More time and event access .
Key Strategies
Over the next 6 months our focus will be to Expand events covered and photographed, as well as market the website. This task will be undertaken in the context of our broader strategy to Move into hired assignments and explore studio work. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Establish workflow Capture images from all grade level events Expand lens range
About this document
Photographs and photographic services Business Plan
This document was created by James of Long Photography using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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