Secret Garden 1 Page Business Plan
Overview
Secret Garden has a clear business objective to produce Speciality coffee and breakfast products. These products have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Secret Garden has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem was the quality of product produced by the previous owner. This is a critical issue for our selected target market office workers.
The Value Proposition
Secret Garden is uniquely positioned to deliver value to office workers. "Secret Garden will produce and sell great coffee and unique fusion style breakfast to our customers throughout the week." In order to deliver on this value proposition, we have a great customer service and many years of experience in the industry, with a wide network of people to help out. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Speciality coffee and breakfast market. We consider our key competitors to be: Other cafés, 7-eleven, McDonalds. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with other cafés, 7-eleven, McDonalds by Asian fusion breakfast.
Key Strategies
Over the next 6 months our focus will be to implement an aggressive marketing strategy. This task will be undertaken in the context of our broader strategy to open a new outlet in a nearby suburb. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reach $8000 weekly gross revenue Achieve 80% market awareness Be in the good cafe guide
About this document
Speciality coffee and breakfast Business Plan
This document was created by Keith of Secret Garden using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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