Trail rider 1 Page Business Plan
Overview
Trail rider has a clear business objective to promote Holidays with your Horse services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Trail rider has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Taking your horse on holiday with you. This is a critical issue for our selected target market of Luxury seeking holiday makers.
The Value Proposition
Trail rider is uniquely positioned to deliver value to Luxury seeking holiday makers. "Trail rider will Provide a convenient holiday solution for customers with horses." In order to be deliver on this value proposition, we An innovative idea combining luxury holiday accommodation and stables. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Holiday with your Horse market. We consider our key competitors to be: Dutchy of Cornwall
Centre Parcs. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Dutchy of Cornwall
Centre Parcs by You can take your horse with you along the trail you choose.
Key Strategies
Over the next 6 months our focus will be to Purchase more land and develop more sites. This task will be undertaken in the context of our broader strategy to Expand company to include trails overseas. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Expand trail base to include England, Wales, Scotland and Ireland Expand to Europe Develop a franchise section to the company
About this document
Holiday with your Horse Business Plan
This document was created by Andrew of Trail rider using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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