3rd Wish 1 Page Business Plan
Overview
3rd Wish has a clear business objective to promote death reconciliation for terminal adults with a prognosis of less than 12 months through a consorted effort to alleviate unfinished barriers. These services have been developed with a core focus on addressing the key problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to provide a 3rd wish to more adult recipients from any income level. Recipient acquisition is considered to be the critical activity and we are seeking to grow recipient reach through community involvement and outreach. We understand that growth could be at the expense of 3rd Wish, and that there is a cost associated with this type of growth. Our long term objective is to build ongoing support to maintain the increased need of this service.
The Customer
3rd Wish has been created with a clear focus on the needs of our recipients. Through a structured discovery process, we have validated the key issue of the terminally ill is the ability to receive closure and security that all affairs have been secured, the need to know he or she will not die alone and there will be no regrets upon passing. This is a critical issue for our selected target market of terminally ill adults given such a dismal prognosis.
The Value Proposition
3rd Wish is uniquely positioned to deliver value to the terminally ill accepting prognosis. 3rd Wish will facilitate closure via activities, discussion and through a life celebration among loved ones that helps connect love, trust, humor and acceptance of the inevitable. In order to be deliver on this value proposition, we We have access to trained professionals, charitable partners and sponsors, as well as caring volunteers that have only the recipient in mind. Many of us at 3rd Wish have personal experience with the terminally ill and simply want our recipients to get the most out of their final days. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
There are similar organizations that are dedicated to the terminally ill, however, they are considered wish granting organizations. We consider these key competitors to be: The Dream Foundation and Make A Wish Foundation. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively as we delve deeper than the simple wish and work with the individual on an emotional level, we only serve adults aged 19-64 which allows no impedence to Make A Wish Foundation and unlike The Dream Foundation we serve those with little to no income, we are the only organization in Nevada and we will not restrict what activities the recipient requests (ie. Cruises, Hunting).
Key Strategies
Over the next 6 months our focus will be to partner with palliative care and outreach support, create public knowledge through public relations and fund the organization through fundraising to support 3rd Wish recipients. This task will be undertaken in the context of our broader strategy to expand into Northern Nevada to locate more terminally ill adults that want to be involved with 3rd Wish. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Provide 50 recipients with a 3rd Wish Raise an aggregate total of $250, 000.00 by Q4 2015, Secure 20 sponsors and 5 partners as this area of service is very narrow in scope.
About this document
death reconciliation for terminal adults Business Plan
This document was created by Lanyne of 3rd Wish using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment