A 1 Auto Glass 1 Page Business Plan
Overview
A 1 Auto Glass has a clear business objective to distribute Auto glass repair and replacement products and services. These products and services have been developed over 7 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
A 1 Auto Glass has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Cracked and starred windshields. This is a critical issue for our selected target market of People who drive cars.
The Value Proposition
A 1 Auto Glass is uniquely positioned to deliver value to People who drive cars. "A 1 Auto Glass will Fix it if it's cracked. Guaranteed work." In order to be deliver on this value proposition, we Do it the right way the first time and do at the customers convenience. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Auto glass repair and replacement market. We consider our key competitors to be: Glasco
Taos valley auto glass
Safe light auto glass. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Glasco
Taos valley auto glass
Safe light auto glass by Competitive pricing and 24 hour services.
Key Strategies
Over the next 6 months our focus will be to Advertise (radio, internet,yellow pages, flyers)
Stickers on Van
Competitive pricing. This task will be undertaken in the context of our broader strategy to work 7 days a week
All jobs need to get done. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Getting the first customer Good customer feed back Proper auto glass van
About this document
Auto glass repair and replacement Business Plan
This document was created by Miguel of A 1 Auto Glass using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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