Car sales 1 Page Business Plan

quality used cars Business Plan

Car sales 1 Page Business Plan

Overview

Car sales has a clear business objective to distribute quality used cars products. These products have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Car sales has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to provide quality used cars at a reasonable price while providing a reassuring after sales approach.. This is a critical issue for our selected target market of Economical car buyers.

The Value Proposition

Car sales is uniquely positioned to deliver value to Economical car buyers. "Car sales will Sell you a car without the stigma normally associated with used car sales companies, trust us.." In order to be deliver on this value proposition, we Having been on the receiving end of "Arthur Daley" car sales techniques I don't want our customers to feel that way.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the quality used cars market. We consider our key competitors to be: Economy cars, cars r us, available car. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Economy cars, cars r us, available car by We can supply the cars people need at a competitive price without any pushy sales people. Finance arranged where necessary..

Key Strategies

Over the next 6 months our focus will be to Conduct extensive market research in to profitable products.. This task will be undertaken in the context of our broader strategy to Move from small premises to a dedicated showroom.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: First clear £1000 profit Ability to add value to stock by mechanical and cosmetic repairs Fully autonomous business with ability to employ staff

About this document
quality used cars Business Plan
This document was created by Gareth of Car sales using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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