Cocktails and Fur 1 Page Business Plan
Overview
Cocktails and Fur has a clear business objective to distribute celebration couture, dresses, gowns and LBDs for Rent. This service has been developed to address the need of women who are looking to party and celebrate!
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to operate a profitable boutique serving women with fashionable couture to rent. Our growth path is clearly oriented around providing a service that is lacking in the Baltimore/Washington area, the development of the service and the subsequent marketing necessary. It is understood that costs will be associated with development and marketing of the service as well as product acquisition which has been allowed for in our budget.
The Customer
Cocktails and Fur has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as purchasing a dress that you only wear one time. This is a critical issue for our selected target market of party goers and people celebrating various occasions like New Years, weddings, proms, etc.
The Value Proposition
Cocktails and Fur is uniquely positioned to deliver value to party goers and people celebrating by providing the availability of a wide selection of dresses and accessories for women to try on their perfect outfit, rent the outfit and return the outfit at reasonable prices. In order to be deliver on this value proposition, we allow customers to try on and rent their ideal dress instead of purchasing an expensive dress. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Celebration Couture for Rent market. We consider our key competitors to be: Rent the Runway
Girl Meets Dress
Wish Want Wear
Ilus
Wear Today Gone Tomorrow
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Rent the Runway
Girl Meets Dress
Wish Want Wear
Illus
Wear Today Gone Tomorrow
by allowing the flexibility for customers to try on dresses before the event. This will enable them to have multiple options with less stress before the event.
Key Strategies
Over the next 6 months our focus will be to engage in aggressive social media marketing and promotions via friends, event planners, and launch parties. This task will be undertaken in the context of our broader strategy to attend trade shows, get acquainted with designers and distributors to expand the clothing lines available to customers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open doors for business, Create a portfolio of over 300 customers and become a household name for party goers and people celebrating.
About this document
Celebration Couture for Rent Business Plan
This document was created by Aja of Cocktails and Fur using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment