Country By The Bumpkins 1 Page Business Plan
Overview
Country By The Bumpkins has a clear business objective to develop, produce, promote and distribute country and rustic home, garden, and event decor products. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Country By The Bumpkins has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Unique handmade, Eco friendly country and rustic decor for the home, garden, weddings and other events. we offer Customizable products and quantity discounts for large events. This is a critical issue for our selected target market of event and wedding planners, and also those needing so thing specific for their home or garden decor.
The Value Proposition
Country By The Bumpkins is uniquely positioned to deliver value to wedding and event planners, as well as the everyday consumer. "Country By The Bumpkins will provide unique rustic decor for the home, garden, weddings and other events. Offer customizable products made from reclaimed wood." In order to be deliver on this value proposition, we haveThe country and rustic decor for home and weddings. We have 10 years experience in online sales, marketing products, and successfully selling them. The ability to make, promote, and sell, our own products. We have access to reclaimed wood. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We no of competitors that we know of within the Home and event decor market that offer our unique handmade reclaimed wood products on a large scale for events. We believe that we can compete effectively with no large local competition by Being the first woodworkers in our county to offer reclaimed wood wedding and event decor on a large scale. .
Key Strategies
Over the next 6 months our focus will be to pitch our products to journalists, add more paid advertising, open a brick and mortar store. These tasks will be undertaken in the context of our broader strategy to Add new products, hire more employees, have more wholesale clients, host craft and antique shows and charity events.These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open a local store Have 20 new wholesale accounts and host our first event using our own products
About this document
Home and event decor Business Plan
This document was created by Brandy of Country By The Bumpkins using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment