Craftily Maid 1 Page Business Plan
Overview
Craftily Maid has a clear business objective to produce Handmade personalised crafts products. These products have been developed over 2 weeks with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Craftily Maid has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Completely personalised crafts at an affordable price. This is a critical issue for our selected target market of Female craft gift purchasers.
The Value Proposition
Craftily Maid is uniquely positioned to deliver value to Female craft gift purchasers. "Craftily Maid will produce one of a kind, beautiful quality crafts that make the perfect thoughtful gift or keepsake." In order to deliver on this value proposition, we totally focus on development of new products and production from a professional level, not as a hobby. Strive to be extremely creative and an absolute perfectionist. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Handmade personalised craft market. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The competitors by producing products that are more aesthetically appealing and lead time is faster.
Key Strategies
Over the next 6 months our focus will be to Social media advertising and giveaways
Approaching online stockists such as Etsy and No.83
Attending craft fayres as a seller
Create a website
. This task will be undertaken in the context of our broader strategy to Develop new products for marketing to existing customers
Research workshop and showroom venues. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch 2 new products - mock ups Obtain 250 Facebook likes Obtain a stockist relationship
About this document
Handmade personalised crafts Business Plan
This document was created by Hayley of Craftily Maid using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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