Daddyo's Hoppin' Habanero Jelly 1 Page Business Plan
Overview
Daddyo's Hoppin' Habanero Jelly has a clear business objective to develop, produce, promote and distribute specialty food products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Daddyo's Hoppin' Habanero Jelly has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for spicy specialty foods in the market. This is a critical issue for our selected target market of wineries, specialty food markets.
The Value Proposition
Daddyo's Hoppin' Habanero Jelly is uniquely positioned to deliver value to wineries, and specialty food markets. "Daddyo's Hoppin' Habanero Jelly will offer specialty foods that liven up the palate and are locally grown." In order to be deliver on this value proposition, we use fresh locally grown produce. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the habanero jelly market. We consider our key competitors to be: Craig's Texas Pepper Jelly. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Craig's Texas Pepper Jelly by producing authentic habanero jelly not diluted with other fruits or flavorings..
Key Strategies
Over the next 6 months our focus will be to build a database . This task will be undertaken in the context of our broader strategy to acquire profitability. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain 100 customers, become an exhibitor at 12 craft fairs, booth in local farmer's markets in the Bay Area.
About this document
habanero jelly Business Plan
This document was created by Wendy of Daddyo's Hoppin' Habanero Jelly using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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