Divine Training Studio 1 Page Business Plan
Overview
Divine Training Studio objective is to promote Fitness Health Beauty services. These services are yet to be developed, with a core focus on addressing the key customer problem.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Divine Training Studio has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Motivating and Encouraging clients to want to maintain a healthy lifestyle. This is a critical issue for our selected target market of Women. The athletic children our other select market is more of a safety and development issue.
The Value Proposition
Divine Training Studio is uniquely positioned to deliver value to Women and Athletic Children. "Divine Training Studio will help provide you with the strength and added energy needed to excel and weight loss, endurance, speed, agility and quickness." In order to be deliver on this value proposition, my efficient approach to training will give my clients the satisfaction of knowing that their well being is of utmost importance to me." This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fitness, Health, and Beauty markets. However, there is not one business that I know of who is offering a facility in which women and athletic children can workout cohesively. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively. There is not one business that I know of who, is offering a facility in which women and athletic children can workout cohesively. I am partaking in this business because of the need for women whom are unable to go to your typical gym or don't feel comfortable among the opposite sex, based on the physical appearance. Whereas, Athletic children need proper training to avoid any long term injuries that can occur due to improper conditioning prior to sporting events.
Key Strategies
Over the next 6 months my focus will be to as the owner/manager of this "Divine Training Studio", I will promote a healthier way of living for the young as well as the old no matter your age, weight or gender.
This task will be undertaken in the context of our broader strategy to creating specific classes tailored to the goals of specific age group, such as children whom I engage in rigorous sports, such as football, baseball, etc. i.e...Agility classes. Women only classes and seminars to teach them the proper ways to a healthier lifestyle.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 1-Launch new idea to potential clients.
2-Locate a area that is lacking this particular concept.
3-Educate people on the importance of proper approach to a healthier lifestyle.
About this document
Fitness Health Beauty Business Plan
This document was created by Jodi of Divine Training Studio using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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