First Impression 1 Page Business Plan
Overview
First Impression has a clear business objective to develop, produce, promote and distribute Property Solutions products and services. These products and services have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
First Impression has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Reliable quality at value for money. This is a critical issue for our selected target market of Residential and commercial in Gibraltar and Southernmost Spain.
The Value Proposition
First Impression is uniquely positioned to deliver value to Residential and commercial in Gibraltar and Southernmost Spain. "First Impression will Provide reliable service for residential and commercial property owners and managers." In order to be deliver on this value proposition, we We bring design and quality skills to our one stop shop offer. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Property Solutions market. We consider our key competitors to be: Platinum. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Platinum by We are human centred and have unique products.
Key Strategies
Over the next 6 months our focus will be to Knock doors, networking and web based marketing. This task will be undertaken in the context of our broader strategy to Move to better office. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 150k turnover 50% profit from products Three exclusive products
About this document
Property Solutions Business Plan
This document was created by Chris of First Impression using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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