McConnell's Pet Grooming 1 Page Business Plan
Overview
McConnell's Pet Grooming has a clear business objective to distribute Pet grooming services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
McConnell's Pet Grooming has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for grooming pets. This is a critical issue for our selected target market of pet owners.
The Value Proposition
McConnell's Pet Grooming is uniquely positioned to deliver value to Pet owners. "McConnell's Pet Grooming will Provide an affordable, quality pet grooming service." In order to deliver on this value proposition, we are affordable, have great quality, and love animals. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Pet grooming market. We consider our key competitors to be: Petsco, Petsmart, and other local pet groomers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Petsco, Petsmart, and other local pet groomers by having great services at affordable prices.
Key Strategies
Over the next 6 months our focus will be to advertise and obtain contracts from vet clinics to do their grooming. This task will be undertaken in the context of our broader strategy to obtain 10 vet clinic contracts. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 consistent customers Obtain an out of home location Become an out of office boss
About this document
Pet grooming Business Plan
This document was created by Tyler of McConnell's Pet Grooming using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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