The Aesthetic Trainer 1 Page Business Plan
Overview
The Aesthetic Trainer has a clear business objective to develop Body Sculpting programs & services. These services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
The Aesthetic Trainer fitness business model has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for a specialized training program that is specific to improving the aesthetic appeal of the individual client in order to make the most of their genetics. This is a critical issue for our selected target market of Affluent women.
The Value Proposition
The Aesthetic Trainer is uniquely positioned to deliver value to affluent women. "The Aesthetic Trainer" will provide a proprietary workout program using the concept of "Priority Training" to dramatically improve the aesthetic shape of a client to maximize achieving a beautiful body.." In order to be deliver on this value proposition, we provide a proprietary workout program method that dramatically enhances the aesthetic shape and appeal. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Body Sculpting program market. We consider our key competitors to be celebrity trainers : Willspace.com
tonyamolina.com
Davidkirshwellness.com
Joelharperfitness.com
O-diesel.com
Ashleyborden.com
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Willspace.com
tonyamolina.com
Davidkirshwellness.com
Joelharperfitness.com
O-diesel.com
Ashleyborden.com
by our unique proprietary method of approach to dramatically improving the structure and contour of a women's body to make it look aesthetically pleasing.
Key Strategies
Over the next 6 months our focus will be to Employ a full service PR agency to build brand exposure through media both traditional (TV, magazine, radio) & online (internet radio, blogs etc) in addition to an online marketing strategy mix such as (SEO "Search Engine marketing, SEM "Search Engine Marketing" and SMM "Social Media Marketing". . This task will be undertaken in the context of our broader strategy to bring in consultants to help improve systems and streamline operations that facilitate the process of hiring of new training staff, develop a complete supplement/products line (company branded protein powder, multivitamins etc.) and merchandise (branded T-shirts, sweaters, hats, workout attire etc.). These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 30-40 leads per month Retaining 12 clients minimum. Hire my first trainer employee.
About this document
Body Sculpting programs Business Plan
This document was created by Harold of The Aesthetic Trainer using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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