Twice as clean 1 Page Business Plan
Overview
Twice as clean has a clear business objective to develop cleaning services. These services have been developed over 1 month with a core focus on addressing the key customer problems and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Twice as clean has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as all customer problems are big customers are always right. This is a critical issue for our selected target market of commercial contracts.
The Value Proposition
Twice as clean is uniquely positioned to deliver value to commercial contract. "Twice as clean is precisely a commercial cleaning company with high standards and good morals leading to great customer satisfaction." In order to deliver on this value proposition, we work through livingsocial.com who limits the best clientele. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the cleaning services market. We consider our key competitors to be: Jani-king molly maids. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Jani-king molly maids by how we pride ourselves on offering the best customer interactions possible.
Key Strategies
Over the next 6 months our focus will be to Putting customers first in a commercial based operation. This task will be undertaken in the context of our broader strategy to Growing and expanding markets and service areas. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch through living social obtain 10 commercial contracts launch in other service areas
About this document
cleaning services Business Plan
This document was created by Courtney of Twice as clean using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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