BookMe 1 Page Business Plan
Overview
BookMe has a clear business objective to develop, produce, promote and distribute online appointment scheduling services. These services will be developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
BookMe has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as fulfilling the requirement for small business customers to confirm your service availability, and then to interactively book your service online, in real time. This is a critical issue for our selected target market of small, service based, appointment driven businesses.
The Value Proposition
BookMe is uniquely positioned to deliver value to small, service based, appointment driven businesses. "BookMe will We help small businesses to improve their clients experience by allowing their customers to book appointments online." In order to be deliver on this value proposition, we We will work closely with businesses and establish the entire end to end requirement and implementation on their behalf. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the online appointment scheduling market. We consider our key competitors to be: Timely. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Timely by providing complete engagement and end to end deployment of the solution, rather than just a deployment platform for businesses to self mange.
Key Strategies
Over the next 6 months our focus will be to establish the backed software that will drive the service. This task will be undertaken in the context of our broader strategy to look at ways to increase the margin per customer whilst increasing the customer base. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 customers within 6 months, obtain 500 customers in 2 years, and generate $1M revenue
About this document
Online appointment scheduling Business Plan
This document was created by Dane of BookMe using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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