Laura B's 1 Page Business Plan
Overview
Laura B's has a clear business objective to develop, produce, promote and distribute home baked goods. The baked goods and prepackaged snacks have been recipes used within the family for many years.
The Business Objectives
Our key long term objective is to launch a new product in the food business. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Laura B's has been created with a clear focus on the needs of our customers. This is a critical issue for our selected target market of families and snack lovers.
The Value Proposition
Laura B's is uniquely positioned to deliver value to families and snack lovers. "Laura B's will be providing delicious home baked goods." In order to deliver on this value proposition, we are creating great flavor combinations. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the food business. We consider our key competitors to be: experienced home cooks selling within the market business. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with home cooks at the market by bold favors and combination of different food types.
Key Strategies
Over the next few months our focus will be to obtain a home production business license. This task will be undertaken in the context of our broader strategy to open a business at a weekend market within 6 months. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Success within weekend market and self run cafe within 2 years time.
About this document
Granola desserts sauces jelly Business Plan
This document was created by Laura Lopez of Laura B's using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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