Steinhoff's restaurant 1 Page Business Plan
Overview
Steinhoff's restaurant has a clear business objective to develop, produce, promote and distribute House made fresh food products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Steinhoff's restaurant has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for quality. This is a critical issue for our selected target market of All ages.
The Value Proposition
Steinhoff's restaurant is uniquely positioned to deliver value to All ages. "Steinhoff's restaurant will offer Good food, great price,fair portions." In order to be deliver on this value proposition, we Public advertising. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the House made fresh food market. We consider our key competitors to be: Antipastos,Canucks restaurant . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Antipastos cunacks by House made food fresh from farm to table.
Key Strategies
Over the next 6 months our focus will be to Sales team
Fresh food . This task will be undertaken in the context of our broader strategy to Expand into new products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers,Repeated business ,Launch new menu items,daily specials
About this document
House made fresh food Business Plan
This document was created by Edward of Steinhoff's restaurant using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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