Women's Wellness Network 1 Page Business Plan
Overview
Women's Wellness Network has a clear business objective to develop, produce, promote and distribute Health and wellness products and services products and services. These products and services have been developed over 13 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Women's Wellness Network has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as People are frustrated with having pills and supplements thrust at them to achieve the ideal body when what they should be looking for is a healthy and sustainable lifestyle. This is a critical issue for our selected target market of Working middle aged women.
The Value Proposition
Women's Wellness Network is uniquely positioned to deliver value to Working middle aged women. "Women's Wellness Network will Provides practice solutions to healthy lifestyle options to time constrained and frustrated people." In order to be deliver on this value proposition, we The business is run by women, for women, providing realistic and practical options for attaining and maintaining a healthy lifestyle.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Health and wellness products and services market. We consider our key competitors to be: Herbalife
Weightwatchers
Jenny Craig
Anything based on meal replacements and purely supplement based. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Herbalife
Weightwatchers
Jenny Craig
Anything based on meal replacements and purely supplement based. by A unique approach based on traditional alternative therapies, dietary advice, testing and coaching that is provided in a number of platforms that can be tailored to the needs of the individual..
Key Strategies
Over the next 6 months our focus will be to Launch a suite of products appealing to women who are looking for healthier lifestyle options. . This task will be undertaken in the context of our broader strategy to Have a broad range of clients who look to us for answers when considering their lifestyle options. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch the new products Obtain 50 customers Obtain a passive income of $300,000
About this document
Health and wellness products and services Business Plan
This document was created by Campbell of Women's Wellness Network using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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