Business and Marketing Clarity 1 Page Business Plan
Overview
Mark Rowan Consulting has a clear business objective to develop and implement business vision and planning services. These services have been developed over 15 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Mark Rowan Consulting has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the ability to define a targeted business vision and marketing efforts. This is a critical issue for our selected target market of Christian small business owners.
The Value Proposition
Mark Rowan Consulting is uniquely positioned to deliver value to Christian small business owners. "Mark Rowan Consulting will clarify vision and purpose to allow businesses to see, plan and do." In order to be deliver on this value proposition, we have over 20 years of working with Christian organizations to develop and implement business objectives. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Develop and implement business vision market. We consider our key competitors to be: Michelle Pippin, Les Dosey, Jireh Marketing and Kelly Meerbot. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with these competitors with our sole focus on the Christian business owner and by implementing the wisdom of God's Word as the preeminent source of success.
Key Strategies
Over the next 6 months our focus will be to develop a targeted website and network with Christian small business owners. This task will be undertaken in the context of our broader strategy to establish ourselves as an expert in assisting Christian business owners with vision, planning and implementation. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: $300,000 in earnings, 50,000 unique website visitors and developing a premium online product.
About this document
Develop and implement business vision Business Plan
This document was created by Mark of Business and Marketing Clarity using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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