Lostwood Media 1 Page Business Plan
Overview
Lostwood Media has a clear business objective to develop, produce, promote and distribute Video and films products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Lostwood Media has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for our potential clients to know of our services. This is a critical issue for our selected target market of local businesses, engaged couples and families.
The Value Proposition
Lostwood Media is uniquely positioned to deliver value to local businesses, engaged couples and families. "Lostwood Media provides full high quality professional video and editing services and products." In order to be deliver on this value proposition, we use professional state of the art equipment and software. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the video and films market. We consider our key competitors to be: Local television, videographers, and other independent film makers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with local television and videographers by providing high quality professional services and products that trailers to our clients needs.
Key Strategies
Over the next 6 months our focus will be to keep up to date with local and social media websites, and to join in partnership with local businesses and communities. This task will be undertaken in the context of our broader strategy to of establishing our presence as the premier video and film producers in the state of North Dakota. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To obtain a consistent full wedding schedule. To obtain 10 corporate clientele. To establish ourselves as creditable and successful film makers.
About this document
Video and films Business Plan
This document was created by Gina of Lostwood Media using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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