Wonderful Minds Event Planning 1 Page Business Plan
Overview
Wonderful Minds Event Planning has a clear business objective to develop, produce, promote and distribute Mobile Bartender and Event Planning services. These services have been developed over 5 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Wonderful Minds Event Planning has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is that the customer finds it difficult to plan an inexpensive event that includes theme packages and service. This is a critical issue for our selected target market of Grown And Established Social Adult.
The Value Proposition
Wonderful Minds Event Planning is uniquely positioned to deliver value to Grown And Established Social Adult. "Wonderful Minds Event Planning Services will create creative cost effective events while offering great service with the best staff." In order to deliver on this value proposition, having detailed customer driven events that's backed with over 10 years of customer service experience and event planning ventures. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mobile Bartender Event Planning market. We consider our key competitors to be: Sugar Rim Bar Services and Charm City Caterers.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sugar Rim Bar Services and Charm City Caterers because Wonderful Minds Events Planning service creates venues, host theme parties, and also promote local lounge on a weekly basis. We offer services at competitive prices.
Key Strategies
Over the next 6 months our focus will be to The Social Network which is one of the the most cost effective, efficient, and fastest ways to acquire new customers. The growing popularity of internet radio and online T.V. has proved to be viable tools in gaining recognition. Wonderful Minds Event Planning will also receive referrals and returned customers as a result of our fantastic customer service.This task will be undertaken in the context of our broader strategy to one year after having a successful and growing customer base, it will be necessary to hire more staff. To meet the growing demand of service in the Baltimore, Maryland area, more Bartenders and Event Servers will be employed. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Host corporate charity events Supply Event Services to multiple Lounges on a weekly basis. Obtain 100 Customers.
About this document
Mobile Bartender and Event Planning Business Plan
This document was created by Johnson of Wonderful Minds Event Planning using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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