Aloha LED Lighting 1 Page Business Plan
Overview
Aloha LED Lighting has a clear business objective to distribute LED Light Bulbs products and services. These products and services have been developed since 1981 by our parent company Intellitronix Corp. with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Aloha LED Lighting has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is fluorescent light bulbs are not energy efficient, fragile containing poisonous chemicals when broken is hazardous to health and environment. These are critical issues for our selected target market of Government, Commercial, Industrial, Residential building occupants.
The Value Proposition
Aloha LED Lighting is uniquely positioned to deliver value to Government Agencies, commercial and industrial businesses, and residential occupants.
"Aloha LED Lighting will provide an energy efficient light bulb that reduces utility costs, contains no chemicals, 25yr warranty-no questions asked, and made in USA."
In order to be deliver on this value proposition, we unique, patent pending transformerless technology, shatter proof housing, contains no chemicals, direct replacement for fluorescent bulbs, retro fit, and a 25year warranty no questions asked, and the only LED light bulb completely manufactured and tested (UL) in USA. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the LED Light Bulbs market. We consider our key competitors to be: Lighting Specialists
Electricians. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Lighting Specialists
Electricians by Our one of a kind, patent pending LED light bulbs has a 25 year warranty-hassle free, no questions asked, free replacement. Manufacturer doing LED lighting since.
Key Strategies
Over the next 6 months our focus will be to acquire government contracts, state and federal
acquire commercial, industrial, and residential customers
sell LED light bulbs and retro fitting service
. This task will be undertaken in the context of our broader strategy to open a retail store/outlet
expand to the neighbor islands
expand with new LED lighting products and products that are energy efficient. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: acquire government contracts
be recognized for having best earth friendly product in Hawaii
do 100+ sales
About this document
LED Light Bulbs Business Plan
This document was created by Jana of Aloha LED Lighting using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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