CityLinx 1 Page Business Plan
Overview
CityLinx has a clear business objective to develop, produce, promote and distribute Mobile development and marketing products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
CityLinx has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lack of customers. This is a critical issue for our selected target market of Locals and tourists.
The Value Proposition
CityLinx is uniquely positioned to deliver value to Locals and tourists. "CityLinx will A service that gives you more recurring business." In order to be deliver on this value proposition, we Our unique cross marketing system and exclusivity level keeps leads coming back again and again.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mobile development and marketing market. We consider our key competitors to be: Iens, just eat, thuis bezorgd. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Iens, just eat, thuis bezorgd by More varied services, better social marketing, cross promotion .
Key Strategies
Over the next 6 months our focus will be to Hire a sales team. This task will be undertaken in the context of our broader strategy to Increase marketing. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch the app Reach 1000 downloads Fill all 190 business spots
About this document
Mobile development and marketing Business Plan
This document was created by Nikki of CityLinx using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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