CPR Group Ltd. 1 Page Business Plan
Overview
CPR Group Ltd. has a clear business objective to develop, produce, promote and distribute Roofing & Exteriors products and services. These products and services have been developed over 1 Year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
CPR Group Ltd. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Turing the estimates into sales and closing the deals faster than a week. This is a critical issue for our selected target market of Residential Home Owners.
The Value Proposition
CPR Group Ltd. is uniquely positioned to deliver value to Residential Home Owners. "CPR Group Ltd. will We provide a peace of mind and the best quality at the lowest price." In order to be deliver on this value proposition, we We focus at what our customers need and deliver very precisely on that request. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Roofing & Exteriors market. We consider our key competitors to be: Meerkat Roofing, Epic Roofing, Sunik Roofing, Merit Roofing, Skyline Roofing . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Meerkat Roofing, Epic Roofing, Sunik Roofing, Merit Roofing, & Skyline Roofing by being twice as effective on the responses to our prospective customers. By dealing directly with them instead of a third party middle men involvement. We are a company build by roofing and siding installers, no one understands better than us this business. we don't subcontract our projects and when dealing with us you can expect the best services offered in this industry!
Key Strategies
Over the next 6 months our focus will be to Appoint a Sales Manager, a sales rep and a second project manager. This task will be undertaken in the context of our broader strategy to expanding by five crews in Roofing & Siding, two on Eavestroughs. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones will be achieved over the next 2 years are: Launch a metal roofing crew Expand into siding and Eavestroughs full time Generate 1000 new customers over the next two years
About this document
Roofing & Exteriors Business Plan
This document was created by Glen of CPR Group Ltd. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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