Moanalisa Hotel 1 Page Business Plan

Accomodation, restaurant and bar, gift shop Business Plan

Moanalisa Hotel 1 Page Business Plan

Overview

Moanalisa Hotel has a clear business objective to develop, produce, promote Accomodation, restaurant and bar, gift shop products and services. These products and services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Moanalisa Hotel has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Provision of quality Accomodation at an affordable competitive rates in a very convenient location.. This is a critical issue for our selected target market of VFR and contractors.

The Value Proposition

Moanalisa Hotel is uniquely positioned to deliver value to VFR market and business people. "Moanalisa Hotel will We are family ran Accomodation provider who value our guests and treat them as part of the family. Stay with us and get top quality service at low rates. We offer clean comfortable cosy rooms with a large pool area with a popular on site restaurant and bar. Located in a convenient location, great value for your hard earned money.." In order to be deliver on this value proposition, we Because we care and value our guests. We see them not as customers but as members do our extended family.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Accomodation, restaurant and bar, gift shop market. We consider our key competitors to be: Greenrich Hotel, Elava Hotel, Le Ric housing. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Greenrich Hotel, Elava Hotel, Le Ric housing by Better facilities with competitive rates. We have an innovative team who care about our products and value customer service..

Key Strategies

Over the next 6 months our focus will be to Renovate facilities such as new air con restaurant, construction of new deck area around pool, enhancing service offered, increasing the training of staff and getting professional help from consultants. This task will be undertaken in the context of our broader strategy to Expansion of hotel to include ten bungalows and a spa facility.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new marketing campaign Operate at an occupancy rate of 50% and above all year round Increase ratings from standard to superior Accomodation provider

About this document
Accomodation, restaurant and bar, gift shop Business Plan
This document was created by Moana of Moanalisa Hotel using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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