Southern Belles Photography and Design Studio 1 Page Business Plan
Overview
Southern Belles Photography and Design Studio has a clear business objective to develop, produce, promote and distribute Photography and Design products and services. These products and services have been developed over 17 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Southern Belles Photography and Design Studio has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Giving the client custom services. This is a critical issue for our selected target market of women, children, and families.
The Value Proposition
Southern Belles Photography and Design Studio is uniquely positioned to deliver value to women, children, and families. "Southern Belles Photography and Design Studio will Provide unique and custom photography and design services." In order to deliver on this value proposition, all services are custom made by our design team. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Photography and Design services market. We consider our key competitors to be: Anyone and Everyone Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with all photographers/Designers because we offer beautiful images to last generations, along with being able to meet with each client and provide a complete custom design and all inclusive packages.
Key Strategies
Over the next 6 months our focus will be to renovate and setup a studio space. This task will be undertaken in the context of our broader strategy to Expand on services provided and build inventory . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Build studio space Buy new equipment Build inventory
About this document
Photography and Design services Business Plan
This document was created by Jamilynn of Southern Belles Photography and Design Studio using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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