Gym 1 Page Business Plan
Overview
Gym has a clear business objective to develop, produce, promote and distribute Fitness, health, muscle, bulk products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Gym has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The gym will be unique and have it's own niche, it will be a warehouse gym not a lifestyle gym but will have a pristine outlook to it.. This is a critical issue for our selected target market of Training, gaining, and nutrition.
The Value Proposition
Gym is uniquely positioned to deliver value to Training, gaining, and nutrition. "This gym will be the best gym tailoring to the needs of the cliental." In order to deliver on this value proposition, we This gym will have it's own unique niche. You will have your own tailored diet plan and gym pack on sign up including water bottle key lock and towel, as well as free nutritional advice. It will have it's own duke box so if you want a particular hardcore metal or dance tune for the pump feel free to help yourself. There will be special events as well as my protein supplements and a health bar including different food each day weather you want to eat at lunch or even after you train. We will have cardio equipment including running and rower. Also heavy lifting equipment, if your there to get lean or put on bulk and get big and do strength training our gym can cater to your needs opening till late each day from the hours of 8am to 11pm with a potential of a 24hour licence. This gym will help you get fit, get muscle and become a hardcore training machine. So if your looking for this to become a pleasure and a hobby as well as a place you go to loose pounds or look good this is the gym for you.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fitness, health, muscle, bulk market. We consider our key competitors to be: the gym, pure gym and also Manchester independent gyms. Like many gyms we will have similar equipment including smith machine, squat rack, treadmill. But however this won't be like your normal gym with a health smoothie cocktail bar and food served as well as your choice of music this is different from your average life style gym. This is the in between of gyms adding a touch of a muscle and power lifting gym. As well as lifestyle gym with a clean and quirky look to it! . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with many gyms. With It's unique look it's the going to be the best gym in Manchester for a cheap rate and discounts on paying in advance too! It's well worth the price and we will set out to help you get what you need out of the gym as long as your willing to put in the training and effort that goes with it..
Key Strategies
Over the next 6 months our focus will be to To push yourself, train hard, gain hard! To look good and be involved in a motivational gym including fitness plans for health. . This task will be undertaken in the context of our broader strategy to To have 500 customers in Manchester or northwich based gym in a years time . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 100 customers in first 2 months of opening from internet and social network advertisement Become the biggest independent gym in Manchester Have clients from outside the area we set the gym.
About this document
Fitness, health, muscle, bulk Business Plan
This document was created by Kevin mann of Gym using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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