HP Contractors 1 Page Business Plan
Overview
HP Contractors has a clear business objective to distribute Tools, Toys, Electronics, and Sporting Goods products. These products have been researched over the last 3 months with a core focus on addressing opportunities in the market for missing products online.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
HP Contractors has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as getting the right product to the customer fast and provide great customer service. This is a critical issue for our selected target market of International middle and upper Middle Class.
The Value Proposition
HP Contractors is uniquely positioned to deliver value to International Middle and Upper Middle Class. "HP Contractors will provide great products at a reasonable price with great customer service." In order to deliver on this value proposition, we will blend our unique talents as a company to find the best products at a great price to provide the customer just what they are looking for. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Tools, Toys, Electronics, Sporting Goods market. We consider our key competitors to be: Amazon and other internet small businesses. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Amazon and other small businesses by striving to be the best for our customers and know the ups and downs of any product we offer to help customers choose the right product the first time, every time.
Key Strategies
Over the next 6 months our focus will be to build the company to 80% wholesale and 20% thrift/retail arbitrage. Have over 100 renewable products to restock every month. Average $5000 in sales every month. This task will be undertaken in the context of our broader strategy to have over 250 renewable products and $10,000 in sales every month. And have our own website to sell products and training manual. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: $15,000 in sales, 500+ renewables a month, and sell on 3-4 different platforms.
About this document
Tools, Toys, Electronics, Sporting Goods Business Plan
This document was created by Brian Siewert of HP Contractors using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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