Pedro Nieto, S.L 1 Page Business Plan

Distribution of premium Spanish foods Business Plan

Pedro Nieto, S.L 1 Page Business Plan

Overview

Pedro Nieto, S.L has a clear business objective to distribute premium Spanish foods products. These products have been developed over 200 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to open our US location. Further customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Pedro Nieto, S.L has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Product cost. This is a critical issue for our selected target market of Restaurants.

The Value Proposition

Pedro Nieto, S.L is uniquely positioned to deliver value to restaurants, individual retail clients and wholesale distribution partners. Pedro Nieto, S.L will Deliver superior Spanish foods to the South Florida market with the intentions of growing the business nationally." In order to be deliver on this value proposition, we have secured distribution rights of premium Spanish foods never before imported to the United States consumer. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Distribution of premium Spanish foods market. We consider our key competitors to be: Cheney Brothers, Associated Grocers and Sysco Foods . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively in the space without directly competing with market giants like Cheney Brothers, Associated Grocers, and Sysco Foods .

Key Strategies

Over the next 6 months our focus will be to Create US infrastructure . This task will be undertaken in the context of our broader strategy to Introduce products to USA. These strategies are a tactical implementation of our overall business goal as outlined above. During this phase we will open a store front location to attract the retail buyer, purchase delivery vehicles, stock inventory, hire sales force and management team, develop marking strategy and build wholesale distribution network.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: open a store front location to attract the retail buyer, purchase delivery vehicles, stock inventory, hire sales force and management team, develop marking strategy and build wholesale distribution network.

About this document
Distribution of premium Spanish foods Business Plan
This document was created by William of Pedro Nieto, S.L using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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