Perform2learn 1 Page Business Plan
Overview
Perform2learn has a clear business objective to develop Performing Arts Tuition services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Perform2learn has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the opportunity to access high quality opportunities for young people in the Performing Arts.. This is a critical issue for our selected target market of Students.
The Value Proposition
Perform2learn is uniquely positioned to deliver value to Students. "Music can change your life, let us help you.." In order to deliver on this value proposition, we Record lesson performances, provide feedback on all lessons and have numerous and varied performance opportunities at the core of a students' learning. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Performing Arts Tuition market. We consider our key competitors to be: Chesterfield Studios
Music Teacher Chesterfield
Derbyshire Music Hub. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Chesterfield Studios
Music Teacher Chesterfield
Derbyshire Music Hub through High quality teaching with an emphasis on enjoyment through achievement. A Passion for the Performing Arts and the effect it can have on the lives of young people. Experience as senior leaders within education.
Key Strategies
Over the next 6 months our focus will be to Advertise, promote our brand, raise our profile and have a web presence. This task will be undertaken in the context of our broader strategy to Franchise to other instruments and offer group classes in Music and Drama. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To run a successful Music Studio with 20 active Students. To offergroup tuition in Music and Drama at weekends and through the holidays. Eventually Leading to the opening of a Performing Arts School.
About this document
Performing Arts Tuition Business Plan
This document was created by Richard of Perform2learn using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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