Tilly's Tea Room 1 Page Business Plan
Overview
Tilly's Tea Room has a clear business objective to develop, produce, promote and distribute Vintage tea events products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Tilly's Tea Room has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Stress free set up of entertainment for weddings and other events. This is a critical issue for our selected target market of Wedding planners.
The Value Proposition
Tilly's Tea Room is uniquely positioned to deliver value to Wedding planners. "Tilly's Tea Room will set up, provide a number of different tea services, and look after all your guests for a fixed price." In order to be deliver on this value proposition, we have everything you could need for the perfect day, and will go out of our way to provide an amazing experience. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Vintage tea events market. We consider our key competitors to be: Vintage girls and Vintage china cup co. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Vintage girls and Vintage china cup co by having better props, offer a wider selection, and being self sustaining in any environment.
Key Strategies
Over the next 6 months our focus will be to advertise in wedding magazines, on the internet and attend fairs/events to showcase the tea tent. This task will be undertaken in the context of our broader strategy to Incorporate a vintage vehicle hire service into the business.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Supply our first paid event, Profit enough to equal our current wages, Supply wedding vehicle hire service alongside the tea tent.
About this document
Vintage tea events Business Plan
This document was created by Lawrence of Tilly's Tea Room using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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