Von Mark Music 1 Page Business Plan
Overview
Von Mark Music has a clear business objective to develop, produce, promote and distribute Musical Entertainment and Merchandise products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. While the desire for profitable growth may constrain our growth rate, it is more important to revenue growth in isolation.
The Customer
Von Mark Music has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Alternative and Clean Entertainment. This is a critical issue for our selected target market of The Music Industry.
The Value Proposition
Von Mark Music is uniquely positioned to deliver value to The Music Industry. "Von Mark Music will Provide quality alternative entertainment through performance, and production and sale of merchandise.." In order to be deliver on this value proposition, we will write and record our music to sell to customers as well as provide our services in concert performance ministry. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Musical Entertainment and Merchandise market. We consider our key competitors to be: Secular Music, and other Entertainment options. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Secular Music, and other Entertainment options by providing well written music with a purpose to bring hope and direction to young people.
Key Strategies
Over the next 6 months our focus will be to book concerts, promote our services, and sell merchandise. This task will be undertaken in the context of our broader strategy to Record a new album, or at least an EP. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Raise support for financial needs and Equiptment Book full schedule of concerts Record a full Album
About this document
Musical Entertainment and Merchandise Business Plan
This document was created by Leighton of Von Mark Music using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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