Wild Honey Events 1 Page Business Plan
Overview
Wild Honey Events has a clear business objective to develop, produce, promote and distribute Boutique Weddings and Events services. These services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Wild Honey Events has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a need for experienced and creative wedding planning accessing a broad selection of under marketed vendors and a curated eye in Mendocino County. This is a critical issue for our selected target market of City-to-Country Newlyweds.
The Value Proposition
Wild Honey Events is uniquely positioned to deliver value to City-to-Country Newlyweds. "Wild Honey Events will create curated events for discerning clients." In order to be deliver on this value proposition, we will maintain offices located in San Francisco and Ukiah with talented and experienced planners to create the perfect bridge for urban newlyweds desiring boutique country weddings. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Boutique Weddings and Events market. We consider our key competitors to be: Lily and Mint, Mendocino Weddings, and Ready Set Go Weddings. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with each of these through our unique design skills and over a decade of experience with urban to country newlyweds along with established vendor connections..
Key Strategies
Over the next 6 months our focus will be establish ourselves and our services with all dominant vendors in our community to spread the word to potential clients. This task will be undertaken in the context of our broader strategy to implement a Mendocino Wedding Collaborative to establish ourselves as the primary wedding planners for Mendocino County, and become a go-to resource for vendors and clients alike. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch online platforms and establish web based connections, to establish ourselves as THE Mendocino County wedding planners with local vendors and to acquire 100 new clients
About this document
Boutique Weddings and Events Business Plan
This document was created by Rose of Wild Honey Events using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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