Alba Podroży 1 Page Business Plan
Overview
Alba Podroży has a clear business objective to promote active holidays in Scotland services. These services have been developed with a core focus on addressing the key customer need and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new service. Our growth path is clearly oriented around the addition of new services, the development of these new services and the subsequent marketing of these. It is understood that costs will be associated with service development and marketing and these have been allowed for in our budget.
The Customer
Alba Podroży has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for specialist holidays in Scotland. This is a critical issue for our selected target market of sports enthusiasts.
The Value Proposition
Alba Podroży is uniquely positioned to deliver value to sports enthusiasts. "Alba Podroży will offer the chance for our clients to experience their passion in a new environment they never knew was an option." In order to deliver on this value proposition, the business is led by a native of Scotland giving a unique insight to the culture and an ability to secure the best partners. We intend to focus on Scotland only and specific regions therein in order to create the ideal package. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
With regards to competitors, we believe that we would be the first on the market to offer our range of services. This is what will set us apart from competitors such as Itaka, Neckermann, etc.
Key Strategies
Over the next 6 months our focus will be to build relationships with service providers and secure agreements. This task will be undertaken in the context of our broader strategy to open high street premises. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Securing agreements for offers Opening retail premises Conducting our first package tour
About this document
Active holidays in Scotland Business Plan
This document was created by Jason of Alba Podroży using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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