Elite Institute 1 Page Business Plan
Overview
Elite Institute has a clear business objective to develop, produce, promote and distribute Personal Development and Leadership skills services. These services have been developed over a month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Elite Institute has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for professional and career development. This is a critical issue for our selected target market of young leaders.
The Value Proposition
Elite Institute is uniquely positioned to deliver value to young leaders. "Elite Institute will provide essential skills that empower our customers strengths in a short period of time." In order to be deliver on this value proposition, we have a wide range of focused and intensive courses. All courses are practical. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Personal development and leadership skills market. We consider our key competitors to be: Other business providing similar service. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other business providing similar service by The way we approach and deliver our service to learners.
Key Strategies
Over the next 6 months our focus will be to Networking
Partnering
Online/ offline marketing
. This task will be undertaken in the context of our broader strategy to Expand new products
Expand the business. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Partnering, Obtain a customer base of 100 and First training event.
About this document
Personal development and leadership skills Business Plan
This document was created by Van of Elite Institute using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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