Jayne and Jill 1 Page Business Plan
Overview
Jayne and Jill has a clear business objective to distribute unique, classic clothing and gifts. These products have been developed over a year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Jayne and Jill has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as needing an online retailer providing them with trending Oklahoma apparel and gifts. This is a critical issue for our selected target market of young women.
The Value Proposition
Jayne and Jill is uniquely positioned to deliver value to young women. "Jayne and Jill will .." In order to be deliver on this value proposition, we will provide wonderful customer service and user friendly site that enables our customers to shop with ease from wherever they are.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fun, unique clothing and gifts market. We consider our key competitors to be: Francesca's, Lush, & Closet Candy. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Francesca's, Lush, Closet Candy by excellent customer service, unique products, and quick turn around on orders.
Key Strategies
Over the next 6 months our focus will be to launch online boutique. This task will be undertaken in the context of our broader strategy to expand to a new product. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 1,000 Facebook likes, $20,000 revenue, 1000 orders.
About this document
Fun, unique clothing and gifts Business Plan
This document was created by Chelsey Smith of Jayne and Jill using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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