Matchmaking 1 Page Business Plan
Overview
Made with love has a clear business objective to produce Matchmaking services. These services have been developed over 1 Month with a core focus on customer satisfaction, addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to heighten the growth in the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Made with love has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as time, This is a critical issue for our selected target market of Single working people.
The Value Proposition
Made with love is uniquely positioned to deliver value to Single working people. "Made with love will Provide visits in the comfort of our customers homes Which delivers the opportunity to get to know our customers personally creating a more in depth view of what their looking for,In order to deliver on this value proposition, I am personally passionate about being successful in finding love for the world which is strong motivator for our business.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Matchmaking service market. We consider our key competitors to be: Match.com
Plenty of fish
Chat sites
Clubs. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Match.com
Plenty of fish
Chat sites
Clubs by We provide a more intimate service which focuses on capturing the tiny details in your personality which could be imperative to finding love..
Key Strategies
Over the next 6 months our focus will be to Advertise. This task will be undertaken in the context of our broader strategy to Build an online forum for matches. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 200 new customers Employ a handful of staff, Branch out to opening a online forum for potential matches.
About this document
Matchmaking service Business Plan
This document was created by Vanessa of Matchmaking using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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