The Butchers Dog 1 Page Business Plan
Overview
The Butchers Dog has a clear business objective to develop, produce, promote and distribute Fresh meats & produce products and services. These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Butchers Dog has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Create new products. This is a critical issue for our selected target market of New and old customers.
The Value Proposition
The Butchers Dog is uniquely positioned to deliver value to New and old customers. "The Butchers Dog will New, innovative and lively." In order to be deliver on this value proposition, we All our produce is freshly prepared on the premises...... This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fresh meats & produce market. We consider our key competitors to be: Asda and leading supermarkets. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Asda and leading supermarkets by Fresh produce and customer relations.
Key Strategies
Over the next 6 months our focus will be to Train . This task will be undertaken in the context of our broader strategy to Establish new products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Take on a business Promote new business Gain customer
About this document
Fresh meats & produce Business Plan
This document was created by Shane of The Butchers Dog using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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