Hotelotel 1 Page Business Plan
Overview
Hotelotel has a clear business objective to develop, produce, promote and distribute hotel and hospitality services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Hotelotel has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Access to an affordable mid-upper range hotel with first class service. This is a critical issue for our selected target market of Business travellers and tourists.
The Value Proposition
Hotelotel is uniquely positioned to deliver value to Business travellers and tourists. "Hotelotel will Comfortable, clean, convenient and cost-effective stay." In order to be deliver on this value proposition, we Provide all the services a customer needs at a reasonable price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the hotel and hospitality market. We consider our key competitors to be: High end business hotels at high costs. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with High end business hotels at high costs by There is big and growing market of mid-upper class travellers who need affordable yet quality driven accomodation .
Key Strategies
Over the next 6 months our focus will be to Shrewd marketing
Attractive pricing
Corporate deals
Top-notch service. This task will be undertaken in the context of our broader strategy to Aim to be fully occupied. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Building completion by ur 1.5 20% occupancy yr 1 60% occupancy yr 2
About this document
hotel and hospitality Business Plan
This document was created by Rush of Hotelotel using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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